Magazine Treatment

Magazine Flat plan

Stills

Timeline

Still Photo Planning

Audience Primary and Secondary Research

Primary Research:
Treatment Presentation and Feedback:

Person 1:
Genre - Indie
Target Audience - 16 - 28
What would you expect from the video? -Dark Blacks and Greys - Cool tones Rise and fall narrative, with a dystopian theme

Person 2
Genre - Alternative
Target Audience - 28 - 30
What would you expect from the video? -  Slow motion, Monochrome, Scandi Noir with flashes of red

Person 3
Genre - Indie
Target Audience - 20 - 30
What would you expect from the video? -  dark colors, heroic figure and slow motion.

Person 4
Genre -Alternative
Target Audience - 20 - 25
What would you expect from the video? - urban environment, monochrome setting, red motif, breaking down#

Person 5
Genre - Emo
Target Audience - 18 - 25
What would you expect from the video? - Darkness developing into light as the pace increases, Scandi Noir, Heavy drum beat.

Summary:
From the information I have compiled from my primary research, I have concluded that I should use a monochrome setting with a Scandi noir theme. I could use some slow motion for the slow parts of the song and then speed up with the drum beat. I could also use a lot of dark colors with a red motif with color isolation.   

Shot List