Tuesday, 17 July 2018
Monday, 16 July 2018
Audience Primary and Secondary Research
Primary Research:
Treatment Presentation and Feedback:
Person 1:
Genre - Indie
Target Audience - 16 - 28
What would you expect from the video? -Dark Blacks and Greys - Cool tones Rise and fall narrative, with a dystopian theme
Person 2
Genre - Alternative
Target Audience - 28 - 30
What would you expect from the video? - Slow motion, Monochrome, Scandi Noir with flashes of red
Person 3
Genre - Indie
Target Audience - 20 - 30
What would you expect from the video? - dark colors, heroic figure and slow motion.
Person 4
Genre -Alternative
Target Audience - 20 - 25
What would you expect from the video? - urban environment, monochrome setting, red motif, breaking down#
Person 5
Genre - Emo
Target Audience - 18 - 25
What would you expect from the video? - Darkness developing into light as the pace increases, Scandi Noir, Heavy drum beat.
Summary:
From the information I have compiled from my primary research, I have concluded that I should use a monochrome setting with a Scandi noir theme. I could use some slow motion for the slow parts of the song and then speed up with the drum beat. I could also use a lot of dark colors with a red motif with color isolation.
Wednesday, 11 July 2018
Magazine Research
Magazine Front Cover Analysis
Clash is a popular music and fashion magazine based in the United Kingdom. It is published four times a year by Music Republic Ltd, its predecessor Clash Music Ltd has gone into liquidation. The magazine won the Best New Magazine award in 2004 at the PPA Magazine Awards and has won further awards in England and Scotland. Most notably, it won Magazine Of The Year at the 2011 Record Of The Day Awards.
By putting the name and picture of a famous artist they are attracting the artists demographic to read the magazine. The high exposure shot of her face connotes to draws the center of attention to her face. Roland Barthes theory of semiotics can be applied as the color blue connotes to sadness and loneliness which is a common theme for her songs.
David Gaunlettes theory of identity can be applied as the central female character acts as a role model that others can compare their own lives too.
The double page shows the main image on the left page of the picture from the artist's album. The main text is on the right page which gives the reader information about the new album along with other details about the artist. This magazine is Q magazine which is a popular music magazine published monthly in the United Kingdom. Q was founded in 1986 by Mark Ellen and David Hepworth
Tuesday, 10 July 2018
Independent Record Label Research
d4AD is a British independent record label, founded by Ivo Watts-Russell and Peter Kent in 1980. It was originally funded by, and an imprint of, Beggars Banquet. The label gained prominence in the 1980s for releasing albums from alternative rock, post-punk, gothic rock and dream pop artists. Some of their most popular signed artists are Bauhaus, Cocteau Twins, Modern English, Dead Can Dance, Clan of Xymox, Pixies, Throwing Muses and Watts-Russell. The company attracts its target by signing artists with similar genres which is mainly alternative.
Friday, 6 July 2018
Thursday, 5 July 2018
Music Video Brief
A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice.
Create an original music video and associated print or online material to promote the same artist or band.
You should create a cross-media production for an independent record label (such as 4AD) targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music.
Task 1: Audio-Visual
Create an original music video to promote your new artist or band.
Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.
You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video.
Task 2: Print
Create a front cover and double page feature article for a new specialist culture magazine to promote your artist or band to the target audience.\
Length: 3 pages
Wednesday, 4 July 2018
Music Video Analysis
Music Video Analysis
Coldplay - Paradise
The title ‘Paradise’ is used as a prompt. It asks the audience ‘What/where is your paradise?
The main character is the lead singer of the band in an elephant costume
At times in the video, there is a connection between the lyrics and the video. This is when the protagonist is holding up signs with the lyrics on them. The link is played throughout the video and they connect on various different occasions.
The record label is an independent company called Parlophone which shows their logo at the start of the video
The people are dressed in elephant outfits. They look directly into the camera and dancing and playing musical instruments. This gives it a child-friendly feel which isn't an attribute of rock music. There is normally a significant amount of loud volume and drums rather than quiet beats
This music is an alternative rock which means that it is rock music with a different feel to it. However, the video does not reflect this due to the people dressed up in costumes playing in a deserted area.
It gives audiences a different look at the alternative rock which makes them understand its a good song. And that it's not affected by the heavy metal or loud drums. This will make people rethink the genre.
Taylor Swift - Bad Blood
Mise-en-scene - The props that the characters use are different weapons including rocket launchers and swords/knives. This subverts the idea that females are stereotypically too weak/vulnerable to use such dangerous devices, on the other hand, weapons used by the females are also stereotypically very-feminised - a bag that transforms into nunchucks and a compact mirror that shoots bullets.
Fast cuts are used throughout the video, mimicking the upbeat, quick tempo of the song that accompanies the action. Slow-motion is another important aspect of the video, putting emphasis upon the action as well as bringing attention to the various different celebrity characters being introduced
The record Label is a company called Big Machine Records which is an independent American record label specializing in country and pop artists.
Michael Jackson - Billie Jean
Genre Characteristics
Billie Jean seems to be a Pop/R&B style music video and so seems to follow those
characteristics but with a large basis on a narrative and having dose of showmanship
mixed in along with Jackson’s own flair. Pop and R&B music nearly always has an upbeat
tempo that’s catchy and makes you want to dance along with it. Something that Billie Jean
definitely has with its continuous beat throughout and the tempo.
Image Motif
This video has a lot of moments of showing Jackson as a star. He’s shown literally turning
everything he touches into gold, for example, the Tiger and the Homeless man into wearing
a suit. His dances are definitely aimed to show his star qualities of being able to do a very
difficult dance moves that have eventually been recognized to be one of his signature
moves. One of the main scenes that particularly show the notion of looking is when the
camera in the window is taking a shot of the man sneaking up behind Jackson and the
print out showing just the man and the pole with Jackson missing
Between the lyrics and video
Michael Jackson doesn’t use very over the top and focused lip-syncing. The main focus of
the videos are on his dancing ability and synchronizing certain parts of the music video to
the lyrics; for example, when the lyrics say ‘round’ it goes in time with Michael spinning
around. The lyrics’ portrayal is more done so through visual replications rather than
lip-syncing. For example, when the lyrics talk about him not being the baby’s father,
which something Michael Jackson was actually accused of in real life, you can see a
suspicious looking man walking past behind him looking at him with an accusing stare.
A strong link between the music and the video is shown through the iconic scenes in
which when Michael takes a step the floor lights up where he steps. This relationship is also
shown through his dancing which has been made to perfectly go in time with the music.
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