d4AD is a British independent record label, founded by Ivo Watts-Russell and Peter Kent in 1980. It was originally funded by, and an imprint of, Beggars Banquet. The label gained prominence in the 1980s for releasing albums from alternative rock, post-punk, gothic rock and dream pop artists. Some of their most popular signed artists are Bauhaus, Cocteau Twins, Modern English, Dead Can Dance, Clan of Xymox, Pixies, Throwing Muses and Watts-Russell. The company attracts its target by signing artists with similar genres which is mainly alternative.
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